ABSTRACT
This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.
The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company.
The data for the study were collected using questionnaires and oral interviews.
The hypothesis of the study were tested using chi-square. After analyzing and testing the hypothesis, the researcher made the following findings:
• Firstly, that Aqua Rapha (God’s Healing Water) Company practices marketing concept.
• That Aqua Rapha (God’s Healing Water) Company does not carryout marketing research. It was also discovered that the company promotes their product through personal selling.
• Furthermore, the researcher discovered that the customers of Aqua Rapha (God’s Healing Water) Company are satisfied with their distribution systems.
• Based on the findings the researcher made the following recommendations.
i) That Aqua Rapha Company should adopt and practice marketing concept.
ii) That the firm should always-carryout marketing research.
iii) That it is imperative for the company to carryout a proper blending of the marketing mix.
iv) That Aqua Rapha should employ a marketing professional.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgment
Abstract
Table of Contents
CHAPTER ONE: INTRODUCTION
1.1 Background of Orientation of Problems
1.2 Statement of Problems
1.3 Historical Background
1.4 Objective of the Study
1.5 Statement of Hypothesis
1.6 Limitation of the Study
1.7 Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 The Meaning of Marketing
2.2 An Over view of Small-Scale Industrial Development in Nigeria.
2.3 Definition and Characteristics of Small-Scale Enterprise.
2.4 The Importance of Small-Scale Industries for Economic Development
2.5 The Strategy for Marketing in Small-Scale Business
2.6 General Problems Encountered by Small-Scale Business in Nigeria
2.7 The Practice of Marketing Concept in Small-Scale Business.
2.8 Marketing of Product in Aqua Rapha (Healing Water for Every Body)
2.9 Prospects and Viability for Promotion
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design
3.2 Source of Data
3.3 Population of the Study
3.4 Research Instrument used
3.5 Sample Size Determination
3.6 Sample Technique
3.7 Method of Data Treatments and Analysis
CHAPTER FOUR: DATA PRESENTATION AND INTERPRETATION
CHAPTER FIVE: SUMMARY OF FINDING
5.1 Recommendations
5.2 Conclusion
BIBLIOGRAPHY
QUESTIONNAIRE
